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Straight answers about your website

Practical guides on what a website costs, who owns it, and how to get found — from someone who builds sites, not sells them.

A stopwatch beside a shop counter, measuring how long a customer will wait

September 8, 2026 · 10 min read

How Fast Should Your Website Load?

I measured four small business sites on the same afternoon. The spread was 10 to 100. Here's what the numbers mean and which one actually matters.

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A shop with a hand-written sign next to a professionally lit one, both on the same street

September 1, 2026 · 10 min read

Google Business Profile: The Free Setup Most Get Wrong

I compared the number one and the 102nd tire shop in one city. Neither has a website. The difference between them is entirely in the free listing.

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Two assistants asked the same question about the same business, arriving at opposite answers

August 31, 2026 · 10 min read

How to Get Your Business Found by ChatGPT and AI Search

I asked two AI assistants about my own business. One knew everything, the other had never heard of it. The difference wasn’t my website.

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A shop that exists but isn’t marked on the map beside it

August 25, 2026 · 9 min read

Why Your Website Doesn’t Show Up on Google

Three different problems get reported as the same complaint. A 60-second test tells you which one you have, and each has a different fix.

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A set of keys left on a counter in an empty office, representing a developer who has stopped responding

August 23, 2026 · 10 min read

My Web Designer Disappeared. How to Recover Your Site

A calm, ordered process for getting your domain, hosting, and code back when the person who built your site stops answering. Start with the expiry date.

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Two web design quotes side by side, looking equally credible

August 20, 2026 · 10 min read

9 Questions to Ask Before You Hire a Web Designer

Nine questions worth asking, what a straight answer sounds like, and what an evasive one sounds like. Including the one question I can't answer well yet.

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Three identical boxes representing website maintenance plans that look the same but contain different things

August 17, 2026 · 9 min read

What “Website Maintenance” Should Actually Include

The same word covers three different products at wildly different prices. How to tell which one you're being sold, and when you need no plan at all.

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Three keys representing the three parts of website ownership: domain, hosting, and code

August 14, 2026 · 9 min read

Who Owns Your Website? Domain, Hosting, and Code Explained

Your website is three separate things, and you can own one without owning the others. How to check what's actually yours, in about ten minutes.

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A half-finished storefront, representing a website that was launched but never completed

August 12, 2026 · 9 min read

Why Cheap $500 Websites Cost More in the Long Run

I audited three real small business websites built on cheap platforms. None of them were finished. Here's what that costs, and how to check your own.

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The four ways to build a small business website compared by cost: DIY builder, freelancer, agency, and monthly subscription

August 10, 2026 · 9 min read

How Much Does a Small Business Website Cost in 2026?

What a small business website really costs in 2026 — builders, freelancers, agencies, and monthly plans compared, plus the fees nobody quotes.

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Coming soon

  • Coming soon

    Squarespace, Wix, WordPress, Custom: One Honest Comparison Table

    Four ways to build the same site, compared on cost, ownership, and year three — including where custom loses.

  • Coming soon

    AI Website Builders in 2026: Tested, Reviewed, and What Breaks

    I build the same business site in three AI tools and push each one until something breaks. Here's what holds up.

  • Coming soon

    Custom-Coded vs. WordPress: An Honest Breakdown

    When a plugin stack is the right answer, when it quietly becomes a maintenance bill, and how to tell which is which.

  • Coming soon

    Web Designer vs. Website Builder: What You Actually Pay For

    A builder costs a few dollars a month and a designer costs thousands. What the gap actually buys, and when it isn't worth it.

  • Coming soon

    Do I Still Need a Website If I Have Facebook and Instagram?

    What you can and can't do on a page you don't own — and the one thing social will never do for you.

  • Coming soon

    What a Website Actually Does for a Business That Runs on Referrals

    If every customer already comes from word of mouth, the site has a different job. Here's what that job is.